How does return rate affect my eCommerce profit?

When an order returns, you lose both the outward and return courier fees (often 120-180 BDT total) plus ad spend on that order. At a 20% return rate, return losses can wipe out up to 50% of your net profits if not factored into pricing.

For Online Shop Owners

eCommerce & F-Commerce Profit & ROAS Calculator

Calculate real net profit, break-even ROAS, and courier return loss for Facebook boost and Shopify stores.

Real Profit per Order

৳ 394

After all return losses (27.1%)

Break-Even ROAS

1.77x

Minimum required ROAS

Loss per Return

-৳ 410

Ad spend + Courier waste

Projected Monthly Profit

৳ 118,080

246 orders delivered

1. Product Sourcing & Selling Price

Customer Price (৳)

Wholesale Cost (৳)

Packaging / Box (৳)

2. Meta / Facebook Ad Spend

Ad Spend per Order (CPP ৳)Average Cost per Purchase from Meta Ads

Monthly Target OrdersEstimated total orders generated per month

3. Courier Fees & Return Risk

Courier Delivery Fee (৳)

Delivery Charged to Customer (৳)

Return Rate Percentage (%)BD COD average return is 15-25%

Courier Return Penalty (৳)

Healthy Business Margin

Your profit margins comfortably absorb ad fluctuations and COD delivery returns.

Monthly Financial Roadmap

Total Orders Placed:300

Successful Deliveries:246

Canceled / Returned:54

Gross Revenue:৳ 356,700

Total Ad Spend:-৳ 75,000

Net Take-Home Cash:৳ 118,080

Step-by-Step Guide

How to Use the eCommerce & F-Commerce Profit & ROAS Calculator

Input Product Pricing

Enter your wholesale product cost and customer selling price per unit.

Include Ads & Courier Overheads

Input average ad spend per order (CPP), packaging cost, courier delivery fee, and return percentage.

Analyze True Net Profit & ROAS

View exact net profit per delivered order, break-even ROAS required on Facebook Ads, and monthly projections.

Key Features

Why Choose Our Free Tool?

Factored Courier Return Losses

Cash on delivery (COD) in Bangladesh carries a 15-25% return rate; this tool factors two-way courier loss accurately.

Break-Even ROAS Benchmark

Know the exact Minimum Return on Ad Spend (ROAS) required in Meta Ads Manager so you never burn marketing budget.

Monthly Revenue & Profit Projections

Projects total monthly orders, gross sales, total ad spend, and net take-home cash.

Actionable Pricing Advice

Provides instant feedback if your profit margin is too thin to survive competitive ad bidding.

Frequently Asked Questions

Got Questions? We Have Answers.

For physical products in Bangladesh, a healthy break-even ROAS is typically between 2.5x to 3.5x. If your product margin is thin, you may need 4.0x+ to cover return courier charges and ad costs.

Recommended Academy Program

Digital Marketing & Growth Course

Learn high-converting Meta Ads, audience targeting, conversion tracking, and scalable eCommerce marketing strategies.

View Course Details